Erik brings 20 years of sales, marketing, and hospitality experience along with him to this new and exciting project at Monte Creek Ranch Winery.
Before heading up this great venture, Erik worked for the largest Canadian owned wine company in Andrew Peller Ltd. Erik shared his time at Peller in key sales and marketing roles. Erik directly impacted a lot of success Sandhill, Red Rooster and Wayne Gretzky Okanagan experienced across Western Canada during his tenure with the company. Prior to Peller, Erik was part of a very successful team launching Red Bull Energy Drink in BC. Erik spent 5 years with Red Bull directing the sales team and like his time at Peller, he consistently produced tremendous results in excess of market and competitor growth.
Outside of work Erik has maintained a strong interest in teaching, community and giving back to the industry that has been so generous to him. Erik currently holds a position as a director on the BC Wine Institute board, Thompson Okanagan Tourism board and the Okanagan Wine Festival Society board.