Our bold monogram is modern, recognizable, practical, and incorporates relevant characteristics of what exists today and for the future. The design conveys a sense of straightforward authenticity and gives attention to describing the nature of the winery, environmental conditions, and hand-crafted processes.
At the center of the logo, a curved M for Monte and C for Creek are symbolic references to the ancient lakes of the Thompson Valley. Three parallel lines and a negative V-shape represent the rows of vines and the valley itself. The parallel lines also symbolize a thumbprint for our handcrafted wines.
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